HomePrivacy Policy

Privacy Policy

Last updated: February 2026

The Bushnell is committed to protecting your privacy and earning your trust. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, purchase tickets, make a donation, participate in programs, or otherwise engage with us online.

This policy applies to information collected through www.bushnell.org and related digital services operated by The Bushnell.

Information We Collect

Information you provide to us

We may collect personal information you voluntarily provide, including when you:

  • Purchase tickets or make a donation
  • Subscribe to emails or newsletters
  • Register for education or community programs
  • Complete a form or survey
  • Contact us with a question or request

This information may include:

  • Name
  • Email address
  • Mailing address
  • Phone number
  • Purchase or donation history
  • Program participation details

You may browse portions of our website without providing personal information, though some features may require it.

By submitting a telephone number or other contact information to The Bushnell, you agree that The Bushnell, and/or a representative acting on its behalf, can contact you at the telephone number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive our products and/or services.

Information collected automatically

When you visit our website, we may collect certain non-personal information automatically, such as:

  • Browser type and device information
  • Operating system
  • IP address (used in a limited, aggregated manner)
  • Pages visited and time spent on the site
  • Search bar data, including search queries, terms you enter, interactions with your search results

This information helps us understand how visitors use our site and improve their experience.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to:

  • Ensure the website functions properly
  • Understand how visitors use our website
  • Improve content, performance, and communications

You can control or disable cookies through your browser settings. Please note that some website features may not function properly without cookies.

We may also use analytics and marketing tools provided by third parties (such as website analytics or advertising platforms). These tools collect information in accordance with their own privacy policies.

By continuing to browse the website, you are agreeing to our use of cookies and other tracking technologies, which may include data exchange and/or disclosure with third parties.

We use the following types of cookies and trackers:

  • Strictly necessary cookies. These are cookies that are needed for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or make a purchase on our website.
  • Analytical/performance cookies. These are cookies that allow us to recognize and count the number of visitors to our website and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are cookies used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences.
  • Targeting and advertising cookies. These cookies record your visits to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

 

Third Party Service Providers. The website works with third-party products and/or services (“Service Providers”) to offer and present our website to you. These Service Providers may include, but are not limited to, Google, Twitter, TikTok, Facebook, and other Service Providers who help us track and analyze our website user activity, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing campaigns and carry out targeted advertising campaigns.

Our Service Providers may get more information about your activity on our website, including pages you visit, access times, visit duration, how you arrived at our website and your IP address. An IP address is a number that identifies a device connected to the internet. For most devices, the IP address changes on at least a weekly basis. Our Service Providers may also get device identifiers and specific information about the browser you use. In some cases, this information may be unique to you. We may share your information collected from you on the website with third party vendors, advertising companies, or analytics providers including, but not limited to, Google, Twitter, AdRoll, TradeDesk, TikTok and Facebook. The website also participates in targeted advertising wherein it contracts with Service Providers to collect certain information when you visit the website to provide measurement services to the website and target ads to website users, such as Google Tag, X Advertising and AdRoll Pixel. These companies use information collected from the website (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware or software information, cookie and session ID) and personal information (e.g., IP address) during your visits to this website and other websites in order to tailor advertisements about goods and services to you. These Service Providers typically use a cookie, third party web beacon, or other similar tracking technologies to collect this information. The website also works with third parties that collect information across various channels including, but not limited to, computers, mobile devices, and other connected devices, over time, for advertising, analytics, attribution, and reporting purposes. Your data may be transferred outside the country from which it was originally collected. Our website provides you with the option to opt out of targeted advertising via its cookie preferences. To learn more about this type of advertising or to opt-out of this type of advertising, click here.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational website.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Pixels. Our website uses pixels which are HTML code snippets that are loaded when a user visits a website or opens an email. It is useful for tracking user behavior and activity. With a tracking pixel, advertisers can get data for online marketing, web analysis or email marketing. If such data is analyzed in a particular way, the data collected through these pixels can be used for other purposes as well, for example retargeting/behavioral advertising. 

If you’d like to disable these tracking pixels, there are a number of ways in which you can prevent your data from being collected by tracking pixels: 

Set browser and email settings to be as restrictive as possible such that external graphics are only supported after permission, and HTML emails are not supported. Appropriate firewall settings can also do this.

Some browser extensions can be used to make tracking pixels visible (e.g., PixelBlock, uBlock Origin, HTTPS Everywhere, etc.).

How do you change your cookie settings?

Most internet browsers accept cookies by default, but you can change your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. Please note that some cookies are necessary for our Site to run and, as such, cannot be declined. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of our Site. To learn more about cookies and modifying your browser settings related to these cookies you can review guidance from the Federal Trade Commission.

We are not responsible for the effectiveness or compliance of third-party opt-out mechanisms or programs. Please note that if you remove your cookies or upgrade your browser after having opted out, you will need to opt out again. Your opt out is specific to the browser you are using and the device you use to access the Site. Therefore, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information on our Site without enabling cookies in your browser, but disabling cookies may result in a diminished ability to take advantage of the services and related informational content on our Site.

Opt-Out Signals

We will comply with opt out preference signals (OOPS) that inform us that you don’t want your personal information to be sold or used for targeted advertising, if the signal is sent from a platform or mechanism, such as Global Privacy Control, that enables us to accurately determine whether you are a resident of a state with an applicable privacy law regarding OOPS. You can learn how to enable Global Privacy Control.

If your OOPS conflicts with your previously given privacy choice, we will still comply with the opt out preference signal. We may notify you of the conflicting signals and ask you to confirm your choice with the understanding that it will affect your previously given privacy choice.

How We Use and Disclose Your Information

We use and disclose the information we collect to:

  • Process ticket purchases, donations, and registrations
  • Communicate about performances, programs, and events
  • Respond to questions or customer service requests
  • Send emails you have opted in to receive
  • Improve our website, programs, and services
  • Support fundraising and audience engagement efforts
  • Comply with legal and financial obligations, or respond to law enforcement requests, or as otherwise required by applicable law, court order or governmental regulations
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our website users is among the assets transferred
  • To third party service providers to facilitate our services to you (e.g., payment processing, auditing, and/or other administrative services)

We do not use your information in ways unrelated to our mission.

Email Communications

If you choose to receive emails from us, we may send you updates about performances, programs, events, and opportunities to support The Bushnell.

You may unsubscribe at any time by using the link included in our emails or by contacting us directly at feedback@bushnell.org.

Ticketing, Payments, and Third-Party Services

Ticket purchases, donations, and some services are processed through trusted third-party vendors, including ticketing platforms, payment processors, email service providers, and analytics tools.

  • Payment transactions are handled by PCI-compliant payment processors.
  • The Bushnell does not store full credit card numbers on our servers.
  • These third parties only receive the information necessary to perform their services and are required to protect it appropriately.

For events presented by rental clients or co-promoters, ticket purchaser information may be shared with the presenting organization as described in the “Sharing Your Information” section below.

Sharing Your Information

We do not sell your personal information.

We may share information:

  • With service providers who help us operate our website, ticketing, email, fundraising, or programs
  • With promoters, rental clients, and co-presenters responsible for the event to support event-related communications and/or marketing communications related to that event and future events presented by that organization
  • When required by law or legal process
  • In aggregated, non-identifiable form for reporting, planning, or partnership purposes

Any information shared is limited to what is necessary and consistent with this policy.

User’s Age

Some of our programs and educational activities may involve minors. When personal information related to minors is collected through the website, it is done with appropriate consent and used only for program administration and safety purposes. However, generally, our website is designed and intended only for those who have reached the legal age of majority (18 years of age).

Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, or misuse.

While no system is completely secure, we work to protect your information and regularly review our practices. Nonetheless, the transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically, and the transmission of such data is therefore entirely at your own risk.

Accessibility Statement. 

We are committed to making sure that our website is accessible to everyone. To access this Privacy Policy in an alternative form, please call us at (860) 987-5900 or email us at feedback@bushnell.org.  For more information, please see our Accessibility Statement.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of the page. We encourage you to review this policy periodically.  If we materially alter our Privacy Policy, we will let you know of such changes by posting a notice on our website and/or contacting you at the e-mail address provided to us. Your continued use of the website will be considered your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the website.

Contact Us

If you have questions or complaints about this Privacy Policy or how your information is used, please contact us at:

The Bushnell